FOX RACING LUNAR MTB CAPSULE
A low-light capsule with a story beneath the reflective trim

Problem: Fox releases a Lunar capsule every year for low-light visibility, but reflective trim alone doesn't give the franchise a story.

Approach:

Concept: Inspired by nocturnal predators, capturing the instinct and confidence of riders pushing into the dark. On the surface you see "Lunar," but underneath is a different beast.
Graphics: Eye textures (critical for night vision) as a subtle all-over pattern on the pants.
Reflective detail: Reflective hits on the fox head eyes, like an animal's eyes catching light in the dark.
Franchise evolution: The Fox wordmark reimagined as a constellation across jerseys, jackets, and pants.

Outcome: A capsule that delivers low-light visibility and rewards a closer look.